Iceberg

fast fashion production

cheap fabric

cheap dye

cheap labor

4+ collections a year

production in "cheap'contries

bad for environment

forced labor/child labor

pollution by traffic

pollution by chemicals

event

patterns

structures

mental models

overproduction

more production -> more bought

fashion and looks are important, people 'forget' about enviroment

event

patterns

structures

mental models

fast fashion consumer

every month new collection in store

cheap so many people want to and/or can buy

bad quality -> quickly torn -> thrown away

capitalisme

fashion adds

more money - more waste

looks are important

comparing with others

people trash without thinking